• ‘To ignite the link between fearless creators and visionary retailers combining instinct with hard-earned knowledge to cut through the noise and drive growth that lasts.’

  • Chris McIlroy and Dean Walker bring decades of combined experience, from the shop floors of the UK fashion industry to Buying Director roles at two of the world's most respected retailers. That journey has shaped an instinct for what's next, a sharp commercial eye, and a deep understanding of product, brands and the ever-evolving consumer.

Partners

Showcasing our projects and clients.

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(Services)

Wholesale
Consultancy
Project Advisory
Product Creation
End-to-end brand representation focused on securing the right retail partners and building long-term wholesale growth. We manage positioning, buyer relationships, distribution strategy, and commercial negotiation, earning commission through successfully scaled partnerships.
Ongoing strategic support delivered via monthly retainers or defined engagements. This includes wholesale and retail strategy, collection and product direction, merchandising and assortment planning, pricing optimisation, and performance review, all tailored to drive sell-through, margin, and operational clarity.
Targeted, high-impact projects designed to unlock growth or solve specific challenges. This covers strategic sessions, trend and market intelligence, brand and market entry strategy, and curated partnerships with trade shows, platforms, and incubators - including sponsored activations, panels, and brand showcases.
Helping brands create better products through collection development, design guidance, special projects, and strategic product direction.

The future of our industry won’t wait let’s take bold steps together and make it ours.

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